Retail and Hospitality
In the highly competitive retail and hospitality markets,
organisations are challenging themselves to reduce costs and
to deliver a better customer experience. On first glance these
might seem to be contradictory aims. However in reality the
latest printing technologies can allow organisations to take
steps towards achieving both.
Zebra’s versatile range of printers opens up many opportunities
for retailers to streamline operations and improve the shopping
experience for their customers. Using the most effective printing
techniques, whether in the distribution centre, the back office or
on the shop floor, makes a huge difference to the speed with
which goods can be displayed and sold, in addition to increasing
customer perception, loyalty and staff productivity.
Managing stock quickly and efficiently through the supply chain
onto the shop floor, between stores or to the customer at home
is vital to a cost effective retail business. There are a wide
range of Zebra printers with differing capabilities to suit most
applications and with wireless connectivity available on many
printers, they are easy to operate in the most convenient
locations. Many of Zebra’s printers are able to print and encode
RFID (radio frequency identification) labels. With accurate
labelling and better traceability of items or pallets, stock losses
are reduced and delivery-to-display times are shortened.
In terms of the customer shopping experience, as a consumer
we now expect a more immediate response to our requirements.
Kiosks are key to meeting these requirements; from in-store
product comparisons to guided shopping and pre-ordering. In
addition, mobile printing solutions allow product pricing and
markdowns on the shop floor, not only maximising staff
presence on the shop floor, available to answer questions, but
ensuring that customers have the printed information they need
when and where they need it.
With loyalty also increasingly important in the drive to increase
sales, the ability to print and issue loyalty and membership
cards or voucher and receipts on demand is vital. Zebra’s
specialist card and kiosk printers are proven by retailers the
world over, and with a huge range of options to choose from,
there are a variety of options to meet varied business needs.
For more information on retail applications for Zebra printers
please visit
www.virtualzebra.com
For all your requests, please contact your Lexit Group Account Manager.
Printers
&
Software
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